Afterglow Studios

Archive for November, 2010

Target Augmented Reality

Target – Tustin extreme makeover Augmented Reality experience. Working with our friends at Olson advertising, Afterglow provided Augmented Reality elements for the Target Tustin makeover website that Olson created. A unique experience to the user, Augmented Reality puts the viewer in control of five sections of the newly renovated Target stores. Using a web-cam and tracking marker from the mailer the user interacts with 3D sections of the store to explore in an immersive experience.