Afterglow Studios

Archive for the ‘Behind the scenes’ Category

Scene & Hurd

Once a theatre production company writing original musicals and plays, Scene & Hurd Productions transitioned into a full-fledge production company. With this transition came a suddenly outdated brand look. Scene & Hurd hired Afterglow Studios to bring its brand to new levels, and one that best represented their new focus.

 

The process:
We first helped Scene & Hurd narrow its brand goals and helped them discover what it wanted its logo to convey.

 

This took shape in three ways: 1. As an eagle to show strength and precision, 2. As written text to highlight their writing capabilities, and 3. Elegance through a sophisticated color palette of golden yellow and royal purple.

 

After designing their logo, we animated it — starting first with a storyboard and animatic, and finally into 2D and 3D animation.

 

Services Provided:
• 2D and 3D animation
• CGI
• VFX
• Graphic Design
• Animation
• Rendering
• Production
• Direction

LensCrafters Clarifye 360

How do you create an emotional connection to eyewear? Help the viewer see what a child sees without his or her corrective lenses. To do so, Olson hired Afterglow Studios to create a 360º video representation of a real-world, real-vision situation.

 

The production:
We started with test shots of a mock classroom to determine the proper layout for the camera’s separation points to limit limbs getting cut off — a common occurrence in 360º video if not done correctly. Then, we shot, edited, and developed an environmental depth of field — something that didn’t exist in 360º video at the time — and rendered it for final viewing.

 

The result:
Once published on social channels, the Clarifye immersive video experience quickly became LensCrafters’ most-viewed piece of content ever. This video also won Best of Social, two silver pins and one bronze pin at the 2017 Minnesota advertising award show, The Show, and was recognized as an “Editor’s Pick” in Creativity Magazine.

 

Services Provided:
• 360º video capture
• Animatic development
• Animation
• Rendering
• Production
• Direction