Afterglow Studios

LensCrafters Clarifye 360

LensCrafters Clarifye 360

How do you create an emotional connection to eyewear? Help the viewer see what a child sees without his or her corrective lenses. To do so, Olson hired Afterglow Studios to create a 360º video representation of a real-world, real-vision situation.

 

The production:
We started with test shots of a mock classroom to determine the proper layout for the camera’s separation points to limit limbs getting cut off — a common occurrence in 360º video if not done correctly. Then, we shot, edited, and developed an environmental depth of field — something that didn’t exist in 360º video at the time — and rendered it for final viewing.

 

The result:
Once published on social channels, the Clarifye immersive video experience quickly became LensCrafters’ most-viewed piece of content ever. This video also won Best of Social, two silver pins and one bronze pin at the 2017 Minnesota advertising award show, The Show, and was recognized as an “Editor’s Pick” in Creativity Magazine.

 

Services Provided:
• 360º video capture
• Animatic development
• Animation
• Rendering
• Production
• Direction

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