Afterglow Studios

Scene & Hurd

Scene & Hurd

Once a theatre production company writing original musicals and plays, Scene & Hurd Productions transitioned into a full-fledge production company. With this transition came a suddenly outdated brand look. Scene & Hurd hired Afterglow Studios to bring its brand to new levels, and one that best represented their new focus.


The process:
We first helped Scene & Hurd narrow its brand goals and helped them discover what it wanted its logo to convey.


This took shape in three ways: 1. As an eagle to show strength and precision, 2. As written text to highlight their writing capabilities, and 3. Elegance through a sophisticated color palette of golden yellow and royal purple.


After designing their logo, we animated it — starting first with a storyboard and animatic, and finally into 2D and 3D animation.


Services Provided:
• 2D and 3D animation
• Graphic Design
• Animation
• Rendering
• Production
• Direction

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